Our truths and tenets.
1. You’re our top priority. Our responsiveness to your needs and requests is critical to our success. Nothing’s more important than our relationship (but, the work comes close). Managing budgets, schedules, legal clearances, etc., is a major responsibility and we take it very seriously.
2. Call it a holistic approach or yin-yang, we believe in nurturing our relationship through mutual respect. Whatever it’s called, it works and has produced some phenomenal successes.
3. We work best with clients who are demanding in setting objectives and performance goals that can be used to evaluate progress. We’ll examine your markets, competitors and discover the rational and emotional appeals that motivate buyers of your products/services and your competitors’.
4. We believe in accountability and will always provide measurement, evaluation and recommendations for improvement.
5. We promise to work hard to understand your business by learning how current and prospective customers view your company, your competitors and the important issues surrounding the purchase and usage of category products and services.
6. We believe great advertising is memorable, unique and most of all – engaging. It results from a partnership between client and agency, imaginative thinking and brilliant execution. There are two jobs our advertising must do: (1) capture buyer attention, and (2) get on the consideration list.
7. We’ll ask you to keep an open mind to fresh thinking and look at unique solutions through the eyes of your customer.
8. You’ll be asked to be absolutely honest – tell us what ideas you like, what you don’t like and why. (Any other way is time consuming, expensive and frustrating.)
9. We’ll employ buyer-driven strategies rather than product-driven strategies. This approach creates a two-way dialog with customers and prospects and engages them with the brand versus one-way messaging that does not cultivate brand relationships.
10. We’ll help drive your business to new heights and exceed your expectations.