The Port of Long Beach (POLB) launched a formal review for their $1 million marketing/advertising account and invited 40+ agencies to compete for the business.
The first step in the process was responding to the Port’s Request for Qualifications (RFQ).
This is a copy of the RFQ submitted to the selection committee
providing agency background, work samples, category knowledge and itemized budget estimate.
It was prepared on behalf of a small, relatively unknown Long Beach ad agency with no category experience and limited RFQ writing success.
This effort helped the agency make the cut to one of the four finalists.
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